Industry Toolkit

Work with MRBTA, ASW (Australia’s South West), the City of Busselton and Tourism WA to prepare your business to satisfy the needs and expectations of visitors flying into Busselton from Melbourne.

Our capacity-building programme has so far seen workshops attended by around 300 representatives of MRBTA and ASW member businesses, with further workshops and training scheduled prior to the first arrivals on 25 March 2020.

A one-to-one mentoring programme is currently underway, and businesses can express an interest by completing this Business Health Checklist.

The resources in this toolkit are free of charge to download and will guide your business in becoming ‘domestic ready’. By this, we mean that your business will:

  • Develop your experience offering in order to meet the expectations of the discerning domestic traveller.
  • Develop the way that you market your business online and through travel trade, in order to be found in the places where domestic travellers are looking when they plan their holidays.
  • Develop your sales channels in order for domestic travellers to book or purchase your product in a seamless way.

Becoming Domestic Ready

Module 1: Introduction to the Distribution System

Module 2: Distribution – Benefits and Costs

Module 3: Developing a Product Distribution Strategy

Module 4: Pricing and Yield for Profitability

Module 5: Contracting Know-How

Module 6: Developing Strong Commercial Partnerships

Module 7: How to Select the Best Product Technology for your Business

Module 8: Your Website as a Direct Sales Channel

Module 9: Review Your Website

Module 10: Working with MRBTA

Experience Development

NEW Check-List: Experiential Product Development


Preparing Your Business

Business Health Checklist


Product Packaging Ideas


Rate Sheet Template: Accommodation


Rate Sheet Template: Tours


Rate Sheet Template: Attractions


Website Health Checklist


‘Growing Wine Tourism’ Webinars


Going to Market

Domestic Market Profiles (from Tourism WA)

Guide: How to Create a Marketing Plan

Distribution Contact List: Accommodation Providers (including Jetstar)

Distribution contact list: Tours & Experiences

Sample Product Fact Sheet for Travel Trade

Media Release Template

Working with MRBTA

MRBTA Marketing Channel Exposure: Content Calendar & Buy-In Opportunities

Video Assets for Sharing: Rediscover Busselton, Dunsborough/Yallingup, Margaret River, Augusta