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Tourism Marketing Archives - MRBTA

Your Tourism Business Online: Google, SEO & SEM Workshop

Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,…
Melissa Carmichael
February 27, 2020

Promotion and Publicity for your Tourism Business

As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form.  It is also much more trusted by your customer than an advert.…
Melissa Carmichael
February 27, 2020

Reaching Customers Through Distribution

Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well…
Melissa Carmichael
February 26, 2020

The Guest Experience Masterclass

This unique and innovative format will provide you with the skills, language and processes necessary to: Play to your strengths and design peak guest moments for maximum impact Brainstorm new ideas for guest experiences, driven by concepts, prompts and constraints Develop a clear understanding of what your target guest segment…
admin
May 29, 2019

Instagram for Business Workshop – Margaret River

Discover the benefits of getting your business on Instagram and find out how you can make the most of this marketing platform. This 3-hour workshop will cover: • What is the new Instagram algorithm & what it means • How to identify what your target audience wants to see on…
Peta Fussell
February 9, 2018

Facebook for Business Workshop | Metricup

More than 60% of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism business. This…
Peta Fussell
February 6, 2018

Content Marketing Workshop | Metricup

Creating a consistent, relevant and successful digital strategy can be an overwhelming process – this workshop guides you towards creating and curating content and how to make the most of your efforts. Find out the essentials to ensure you utilise social media for your business efficiently and strategically. Take the…
Peta Fussell
February 6, 2018
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5 minutes with Jessica…from Tourism Council WA

Recently we sat down for a coffee with Jessica Foote, Industry Advisor for the Tourism Council of Western Australia (TCWA). What is the TCWA and how do they fit into the tourism industry here in WA? Tourism Council WA (TCWA) is a not for profit (and non-government) membership based organisation…
Peta Fussell
May 13, 2016