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Industry Tool Kits, Workshops & Contacts

Your ability to survive and grow in the competitive tourism industry will, to a large extent, depend on your business and marketing skills. The starting point for marketing is with customer needs. Your business must, in some way satisfy a customer need. To meet customer needs you must develop the right product to satisfy them, charge the right price, distribute the product effectively to the customer and make the existence of the product known through promotion.

A number of free and member based online and offline resources are also available to you as a tourism (and tourism related) business owner or manager, to help your business grow:

TOURISM COUNCIL OF WA (TCWA)

TOURISM BUSINESS DEVELOPMENT & REPRESENTATION

Members of TCWA have access to a great range of complimentary services to develop their business. These include customised eTourism Coaching and Digital Reviews, statistics and data analysis on visitor activity and trends, and discounted tickets to training workshops. Also open to non-members, TCWA’s suite of training workshops are delivered around the State and cover topics including the Customer Service WAy, China Ready, Tourism BOOST, eTourism, Media & Public Relations and Marketing with Strategy. These workshops are designed to develop your skills and preparedness to actively promote or improve your business success.

More info

AUSTRALIA’S SOUTH WEST INC. (ASW)

REGIONAL TOURISM ORGANISATION

Australia’ South West is the regional tourism organisation (RTO) for the south west corner of Western Australia, covering an area from Yarloop and Katanning in the north to Augusta in the south and east to Bremer Bay. As an RTO they are financially assisted by both Tourism WA and industry (membership).

ASW has the prime responsibility of raising the profile of and increasing visitation to the Australia’s South West region. A range of promotional activities are undertaken in intrastate, interstate and international markets each year.

More info

TOURISM WESTERN AUSTRALIA (TWA)

WA STATE TOURISM MARKETING AGENCY

Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday destination.

Western Australia is divided into five tourism regions – Australia’s South West, Australia’s Golden Outback, Australia’s Coral Coast, Australia’s North West and Experience Perth, with each marketed by a Regional Tourism Organisation (RTO).

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TOURISM AUSTRALIA

NATIONAL TOURISM MARKETING AGENCY

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 16 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

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AUSTRALIAN TOURISM EXPORT COUNCIL (ATEC)

PEAK INDUSTRY BODY REPRESENTING AUSTRALIA’S $33.4 BILLION TOURISM EXPORT SECTOR

ATEC represents over 850 members  across Australia including inbound tour operators and online distributors who connect Australian tourism products with vital distribution channels in key overseas markets – this includes large national and multinational companies as well as small and medium-sized enterprises. Those tourism products include accommodation providers, tour companies, attractions, airlines, cruise lines, transport operators, food and beverage outlets and tourism services including retail outlets, educational institutions and guiding organisations.

Their services include B2B opportunities, industry advocacy and development, education and business capacity building, local and national networking events and conferences. ATEC also facilitate the KITE (Know-How for Inbound Tourism Excellence) training program, aimed at tourism businesses wanting to develop International Ready tourism export products through delivery of programs from entry level export and international marketplace know-how, to market-specific workshops and specialist topic webinars.

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TOURISM BOOST

MENTORING PROGRAM

he Tourism Boost Online & International Bookings Program is a FREE mentoring program funded through Tourism Western Australia as part of the federal government’s national Tourism Demand Driver Infrastructure Program. Through a process of one-on-one mentoring, this program aims to improve the growth of WA tourism businesses to sell their product online and introduce new WA tourism product to international markets.

Tourism Boost is designed to assist tourism businesses at various levels of market readiness across the state and is delivered in two streams:

  • Boost Online Bookings
  • Boost International Bookings
More info

TOURISM TRIBE

A DIGITAL HUB & ONLINE TOURISM COMMUNITY

Tourism Tribe (now incorporating the Tourism E-Kit) is an online community of digital coaches who have made it their mission to make it simple for small and medium sized Australian operators to reap the benefits of web technology:  online basics; websites; search engine optimisation (SEO); e-marketing; online booking & distribution; analysis & statistics; social media etc. Become a member of the ‘Tribe’ and have access to the Tourism E-Kit (+65 tutorials), online help forums, online chat, and critical technology change  alerts.

More info

TOURISM E-SCHOOL

ONLINE TOURISM MARKETING ACADEMY + MENTORING

Tourism E-School – Become a paid member and grow your skills at your own pace through a series of  online tourism marketing professional e-Courses and pick up great tips through regular blog updates.

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BUSINESS SOUTH WEST

BUSINESS START UP ADVICE + BUSINESS COACHING + BUSINESS WORKSHOPS

Partially funded by State and Local Government as well as local sponsors, Business South West provides a free service to new and existing businesses covering the City of Bunbury and Busselton, Boyup Brook, Capel, Collie, Dardanup, Donnybrook-Balingup, Harvey, Manjimup and Nannup Shires. They also facilitate a number of regular business workshops across the South West throughout the year.

Their advisors are also business owners and can assist you in achieving your dreams, developing business ideas, or improving your business success. They have an office in Bunbury, but also have advisors in Busselton and Manjimup that can offer you a suite of free, confidential, practical assistance and services on a wide range of business related issues.

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Tourism Council WA Workshops

By | Workshops & Industry Training
Tourism Council WA is delivering a range of its industry relevant workshops in Margaret River in February and May 2018. These workshops are regularly updated to ensure they deliver the latest information and insights relevant to your business. Upcoming workshops are: February  Margaret River - Venue: TBC Content Marketing Workshop...
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Design! Deliver! Delight!

By | Events, Marketing & Membership team blog, Member Events, Networking Events, What's on?, Workshops & Industry Training
Time proven strategies to develop a great customer experience & culture of service excellence Customer Experience – your number one competitive advantage ... particularly in these tough economic times. It’s a bold statement, but one that is supported by extensive empirical research. Graham Harvey from Service EQ is back in...
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