Busselton and Margaret River are the 18th most searched destinations in Australia when grouped together, according to the travel website Trivago. Between 2016 and 2017, Trivago media relations spokesperson Samantha Hendricks said Margaret River searches grew considerably and Australians were more willing to spend higher prices than some of the top…
State & Regional Data – Tourism WA
Tourism WA’s Research team collates a wide range of research and statistics on tourism in Western Australia including the latest market visitation details, information on our key inbound tourism markets and data on the value of tourism.
The most up-to-date information on visitor numbers to Western Australia, visitor origin and spend, as well as overseas arrivals, departures, airport and accommodation data.
Based on Tourism Research Australia’s National and International Visitor Surveys the fact sheets below are for key tourism areas in Western Australia. Look out especially for the Busselton and Augusta-Margaret River overnight visitor fact sheets that give an in-depth look at visitors to our region.
We also receive quarterly visitor statistics which give estimates of visitation to our region. Latest estimated visitation to the Margaret River Region:
Estimated Visitation to the Margaret River Region
|YE Sept 2014||YE Sept 2015||YE Sept 2016||% growth|
|International Overnight Visitors||90,100||101,000||136,800||+35%|
|Interstate Overnight Visitors||83,000||76,000||123,000||+62%|
|Intrastate Overnight Visitors||985,000||1,000,000||1,322,000||+32%|
|Total Overnight Visitors||1,158,100||1,177,000||1,581,800||+34%|
|Intrastate Daytrip Visitors^||790,000||1,133,000||1,005,000||-11%|
The above visitation estimates cover the following Statistical Area Level 2s (SA2) as defined by the Australian Bureau of Statistics (ABS): Augusta, Busselton, Busselton Region, Margaret River. A map of SA2s is available here on the ABS website.
^ Daytrip visitors defined as: travel a round trip distance of at least 50km, are away for home for at least 4 hours, and do not spend a night away from home as part of their travel. Same day travel as part of overnight travel is excluded as is routine travel such as commuting between work/school and home. Routine shopping is included as is travel for all purposes, not just pleasure. Intraregional travel is included.
Source: Tourism Research Australia, International and National Visitor Surveys.
Note: A change in methodology of the National Visitor Survey means domestic visitation estimates for January 2014 onwards are not directly comparable to domestic estimates for prior time periods. More information is available here on the Tourism WA corporate website.
Tourism WA undertakes a number of strategic research projects such as camping and caravanning, the cruise experience, backpacker and eco-accommodation development.
National Data – Tourism Australia
Tourism Australia provides in depth information pertaining to international visitors, forecasts, and statistics on a monthly basis.
Australian Bureau of Statistics (ABS)
The ABS website contains statistics from the Survey of Tourist Accommodation, covering occupancy and revenue data for tourism regions across Australia. The Catalogue number for WA data is: 8635.5.55.001.
Tourism Research Australia
Tourism Research Australia’s website can assist with information on all states and territories in regards to research and analysis, including both the International (IVS) and National Visitor Surveys (NVS), regional expenditure, economic impact and employment data.