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Research & Statistics

State & Regional Data  – Tourism WA

Tourism WA’s Research team collates a wide range of research and statistics on tourism in Western Australia including the latest market visitation details, information on our key inbound tourism markets and data on the value of tourism.

> Latest WA visitor facts & figures

The most up-to-date information on visitor numbers to Western Australia, visitor origin and spend, as well as overseas arrivals, departures, airport and accommodation data.

> Regional fact sheets & visitor profiles

Based on Tourism Research Australia’s National and International Visitor Surveys the fact sheets below are for key tourism areas in Western Australia. Look out especially for the Busselton and Augusta-Margaret River  overnight visitor fact sheets that give an in-depth look at visitors to our region.

We also receive quarterly visitor statistics which give estimates of visitation to our region. Latest estimated visitation to the Margaret River Region:

Estimated Visitation to the Margaret River Region

YE Sept 2014 YE Sept 2015 YE Sept 2016 % growth
International Overnight Visitors 90,100 101,000 136,800 +35%
Interstate Overnight Visitors 83,000 76,000 123,000 +62%
Intrastate Overnight Visitors 985,000 1,000,000 1,322,000 +32%
Total Overnight Visitors 1,158,100 1,177,000 1,581,800 +34%
Intrastate Daytrip Visitors^ 790,000 1,133,000 1,005,000 -11%

The above visitation estimates cover the following Statistical Area Level 2s (SA2) as defined by the Australian Bureau of Statistics (ABS): Augusta, Busselton, Busselton Region, Margaret River. A map of SA2s is available here on the ABS website.

^ Daytrip visitors defined as: travel a round trip distance of at least 50km, are away for home for at least 4 hours, and do not spend a night away from home as part of their travel. Same day travel as part of overnight travel is excluded as is routine travel such as commuting between work/school and home. Routine shopping is included as is travel for all purposes, not just pleasure. Intraregional travel is included.

Source: Tourism Research Australia, International and National Visitor Surveys.

Note: A change in methodology of the National Visitor Survey means domestic visitation estimates for January 2014 onwards are not directly comparable to domestic estimates for prior time periods. More information is available here on the Tourism WA corporate website.

> Specialised Research & Reports

Tourism WA undertakes a number of strategic research projects such as camping and caravanning, the cruise experience, backpacker and eco-accommodation development.


National Data – Tourism Australia

Tourism Australia provides in depth information pertaining to international visitors, forecasts, and statistics on a monthly basis.

Australian Bureau of Statistics (ABS)

The ABS website contains statistics from the Survey of Tourist Accommodation, covering occupancy and revenue data for tourism regions across Australia. The Catalogue number for WA data is: 8635.5.55.001.

Tourism Research Australia

Tourism Research Australia’s website can assist with information on all states and territories in regards to research and analysis, including both the International (IVS) and National Visitor Surveys (NVS), regional expenditure, economic impact and employment data.

Busselton and Margaret River among Trivago’s top picks

By | Research & Statistics, Your Margaret River Region Events

Busselton and Margaret River are the 18th most searched destinations in Australia when grouped together, according to the travel website Trivago. Between 2016 and 2017, Trivago media relations spokesperson Samantha Hendricks said Margaret River searches grew considerably and Australians were more willing to spend higher prices than some of the top…

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The Year That Was | Highlights from the past 12 months | Infographic

By | Industry News & Updates, Research & Statistics

We are thrilled to share with you the results from 2015-16, the first official year of the Margaret River Busselton Tourism Association. It’s been momentous for many reasons, and significant initiatives and milestones reached.  We have put together the below infographic to showcase some of the highlights from the past 12 months including:…

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Presentation video: Umbrella branding

By | Industry News & Updates, Marketing & Membership team blog, Networking Events, Regional Branding Updates, Research & Statistics, Workshops & Industry Training
Did you miss our special workshop on umbrella branding and the case study for food & wine tourism in the South Tyrol as presented on Monday 22 February at Wyndham Resort & Spa, Dunsborough? Well put the kettle on,  grab a biscuit and get comfortable. For the third and final encore (they also presented...
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Growing appetite for Food & Wine

By | Industry News & Updates, Research & Statistics, What's new in the industry?, Workshops & Industry Training
Your Margaret River Region has further cemented its position on Australia’s culinary map after winning the title of ‘Must-Visit Food Region’, as voted by 4,000 readers of Australian Traveller magazine. The region beat tough competition from Barossa Valley, Hunter Valley and Yarra Valley to come top in the category, and...
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IP Protection and International Brand Building 18 November – Margaret River, WA

By | Digital Marketing Tips, Research & Statistics, What's new in the industry?, What's on?, Workshops & Industry Training

These interactive events will benefit those who are already engaging internationally or considering doing so, by enhancing knowledge of international market entry, e-commerce, IP protection and brand building. Places at the workshop are limited, so attendees should reserve seats as soon as possible. Margaret River – Click here to register…

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