Visitor Estimates: Year Ending March 2018

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Mar-16 YE Mar-17 YE Mar-18 % Change 3 year AAGR^
Interstate Overnight Visitors 135,000 136,000 129,000 -5.1% -2.2%
Intrastate Overnight Visitors 1,367,000 1,222,000 1,242,000 1.6% -4.7%
Domestic Overnight Visitors 1,502,000 1,358,000 1,371,000 1.0% -4.5%
Intrastate Daytrip Visitors* 948,000 1,123,000 1,053,000 -6.2% 5.4%

Interstate visitors to WA grew by 4.8%, however expenditure has declined by $141 million (-9.3%), and interstate visitor nights were down 16.5%.  The Margaret River region saw a 5.1% decline in interstate visitors, suggesting that visitors are travelling to Perth and not dispersing further.

Intrastate visitors to WA increased by 3.6%, but their expenditure also decreased by $288 million (-7.1%).  Our region saw a small increase in intrastate visitation of 1.6%.

So, while overall domestic visitation is up 1%, we had 7,000 less interstate visitors (who tend to do and spend more), and spending is down across the domestic market.  This is in-line with feedback MRBTA has received from members.

The international visitor survey statistics are yet to be released. Members will be notified as soon as these are available.

The statistics for Year Ending June 2018 will be released in September 2018.

Visitor Estimates: Year Ending December 2017

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Dec-15 YE Dec-16 YE Dec-17 Growth % 3 Year AAGR^
International Overnight Visitors 117,600

 

140,100

 

118,000

 

-15.8

 

0.2%
Interstate Overnight Visitors 139,000

 

143,000

 

122,000

 

-14.7

 

-6.3%
Intrastate Overnight Visitors 1,244,000

 

1,333,000

 

1,314,000

 

-1.4

 

2.8%

 

Total Overnight Visitors 1,500,600

 

1,616,100

 

1,554,000

 

-3.8

 

1.8%
Intrastate Daytrip Visitors 1,108,000

 

1,206,000

 

1,037,000

 

-14 -3.3%

The statistics for Year Ending March 2018 will be released in June 2018.

Visitor Estimates: Year Ending September 2017

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Sep-15 YE Sep-16 YE Sep-17 Growth %
International Overnight Visitors 101,000 136,800 122,800 -10
Interstate Overnight Visitors 124,000 136,000 130,000 -4.4
Intrastate Overnight Visitors 1,165,000 1,339,000 1,282,000 -4
Total Overnight Visitors 1,390,000 1,611,800 1,534,800 -4
Intrastate Daytrip Visitors^ 1,149,000 1,026,000 1,161,000 13
  • The YE September 2017 data shows a 2% increase in overall visitors to the region, which is just behind the State increase of 4%.  Increases in daytrip visitors (+13%) offset decreases in overnight visitors.
  • All overnight visitor markets saw a decline in numbers.  While international markets saw the largest decline in percentage terms (-10%), the reduction in intrastate overnight visitors was the most significant in terms of real numbers (-57,000).

The statistics for Year Ending December 2017 will be released in March 2017.

Visitor Estimates: Year Ending June 2017

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Jun-15 YE Jun-16 YE Jun-17 Growth %
International Overnight Visitors 95,500 132,100 128,600 -3
Interstate Overnight Visitors 135,000 127,000 127,000 0
Intrastate Overnight Visitors 1,175,000 1,342,000 1,274,000 -5
Total Overnight Visitors 1,405,500 1,601,100 1,529,600 -4
Intrastate Daytrip Visitors^ 1,115,000 887,000 1,191,000 34
  • The YE June 2017 data shows day trippers increased by 34%, interstate visitation remained unchanged, while there was small declines in intrastate visitation (down 5%) and international visitation (down 3%). This mirrors anecdotal feedback from tourism operators, who have reported a decline in visitation for the same period.
  • The region bucked state trends of a decline in daytrippers (-2%) and interstate (-12%), and held its share of the intrastate market (16%).
  • The decline in international visitor numbers follows a 38% increase YE June 2016, which was significantly above the previous trend and outpaced statewide growth. The region’s share of international visitors (13%), whilst still higher than YE June 2015, appears to have returned to more normal levels in YE June 2017.

The statistics for Year Ending September 2017 will be released in December 2017.

Visitor Estimates: Year Ending March 2017

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Mar-15 YE Mar-16 YE Mar-17 Growth %
International Overnight Visitors 90,400 123,800 132,700 7.2
Interstate Overnight Visitors 134,000 135,000 136,000 0.7
Intrastate Overnight Visitors 1,153,000 1,367,000 1,222,000 -10.6
Total Overnight Visitors 1,377,400 1,625,800 1,490,700 -8.3
Intrastate Daytrip Visitors^ 1,027,000 948,000 1,123,000 18.5
  • International visitation: Up to December 2016, international visitation was showing strong growth at +19.1% YOY. However the YE March statistics show that this growth has slowed down to +7.2% – a total of 132,700 visitors.
  • Interstate visitation: Interstate visitation is flat lining at +0.7% growth to YE March 2017 – a total of 136,000 visitors.
  • Intrastate visitation: Up to December 2016, intrastate overnight visitors were still showing moderate growth, at +7.2%. However the statistics released this week for YE March 2017 shows a different story, with overnight intrastate visitation declining by -10.6%. A contributing factor is Easter falling in March last year, and April this year – however, it is unlikely to account for the full decline, and we won’t be able to get a true indication of the impact of Easter until we see the YE June 17 stats which aren’t released until September. The statistics mirror feedback from operators who reported a strong summer period, but a slow start to 2017. The intrastate market remains one of the region’s most crucial source markets, accounting for 82% of total visitation.

The statistics for Year Ending June 2017 will be released in September 2017.