Latest visitor estimates released: Year Ending June 2017

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Jun-15 YE Jun-16 YE Jun-17 Growth %
International Overnight Visitors 95,500 132,100 128,600 -3
Interstate Overnight Visitors 135,000 127,000 127,000 0
Intrastate Overnight Visitors 1,175,000 1,342,000 1,274,000 -5
Total Overnight Visitors 1,405,500 1,601,100 1,529,600 -4
Intrastate Daytrip Visitors^ 1,115,000 887,000 1,191,000 34
  • The YE June 2017 data shows day trippers increased by 34%, interstate visitation remained unchanged, while there was small declines in intrastate visitation (down 5%) and international visitation (down 3%). This mirrors anecdotal feedback from tourism operators, who have reported a decline in visitation for the same period.
  • The region bucked state trends of a decline in daytrippers (-2%) and interstate (-12%), and held its share of the intrastate market (16%).
  • The decline in international visitor numbers follows a 38% increase YE June 2016, which was significantly above the previous trend and outpaced statewide growth. The region’s share of international visitors (13%), whilst still higher than YE June 2015, appears to have returned to more normal levels in YE June 2017.

The statistics for Year Ending September 2017 will be released in December 2017.

Latest Visitor Estimates

MRBTA receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research Australia and Tourism Western Australia.

YE Mar-15 YE Mar-16 YE Mar-17 Growth %
International Overnight Visitors 90,400 123,800 132,700 7.2
Interstate Overnight Visitors 134,000 135,000 136,000 0.7
Intrastate Overnight Visitors 1,153,000 1,367,000 1,222,000 -10.6
Total Overnight Visitors 1,377,400 1,625,800 1,490,700 -8.3
Intrastate Daytrip Visitors^ 1,027,000 948,000 1,123,000 18.5
  • International visitation: Up to December 2016, international visitation was showing strong growth at +19.1% YOY. However the YE March statistics show that this growth has slowed down to +7.2% – a total of 132,700 visitors.
  • Interstate visitation: Interstate visitation is flat lining at +0.7% growth to YE March 2017 – a total of 136,000 visitors.
  • Intrastate visitation: Up to December 2016, intrastate overnight visitors were still showing moderate growth, at +7.2%. However the statistics released this week for YE March 2017 shows a different story, with overnight intrastate visitation declining by -10.6%. A contributing factor is Easter falling in March last year, and April this year – however, it is unlikely to account for the full decline, and we won’t be able to get a true indication of the impact of Easter until we see the YE June 17 stats which aren’t released until September. The statistics mirror feedback from operators who reported a strong summer period, but a slow start to 2017. The intrastate market remains one of the region’s most crucial source markets, accounting for 82% of total visitation.

The statistics for Year Ending June 2017 will be released in September 2017.