Australia’s South West 2018 Strategic Marketing Plan Roadshow

Abbey Beach Resort 595 Bussell Hwy, Busselton

Australia's South West CEO Catrin Allsop, along with her team, would like to share with you an update on ASW's progress over the last twelve months and consult with you on the development of the organisation's new three-year strategic plan. This plan gives a clear and concise overview of ASW’s...

Singapore Wine Tourism Marketing Events Briefing

The Margaret River Wine Association, Margaret River Busselton Tourism Association, South West Development Commission and Australia’s South West have formed a strategic partnership, consolidated funding and been successful in receiving an International Wine Tourism Competitive Grant as part of the $50m package.  This funding will enable delivery of ambitious integrated...

Australia’s South West for Asian Markets: Promoting Tourism Product Development

Abbey Beach Resort 595 Bussell Hwy, Busselton

The Bankwest Curtin Economics Centre together with the South West Development Commission and Australia’s South West invite you to the launch of a new report in the BCEC Feature report series, ‘Australia’s South West for Asian markets: Promoting tourism product development’. Attracting tourists from Asian source markets and providing them with a satisfying experience is a strategic priority...

The Guest Experience Masterclass

Ramada Resort Dunsborough 700 Caves Road, Dunsborough

This unique and innovative format will provide you with the skills, language and processes necessary to: Play to your strengths and design peak guest moments for maximum impact Brainstorm new ideas for guest experiences, driven by concepts, prompts and constraints Develop a clear understanding of what your target guest segment...

Customer Service WAy

Smiths Beach Resort 67 Smiths Beach Road, Yallingup

Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service...

Reaching Customers Through Distribution

Smiths Beach Resort 67 Smiths Beach Road, Yallingup

Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well...

Promotion and Publicity for your Tourism Business

Smiths Beach Resort 67 Smiths Beach Road, Yallingup

As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form.  It is also much more trusted by your customer than an advert....

Your Tourism Business Online: Google, SEO & SEM Workshop

Smiths Beach Resort 67 Smiths Beach Road, Yallingup

Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,...