Keen to know how your tourism association is working for you? Here you’ll discover what’s new from the MRBTA, with updates from our Visitor Centres and attractions, info about initiatives we’re working on, things that you can get involved in, and general snapshots for the industry.
Free Business Coaching Program MRBTA in partnership with MRWA are helping wineries create a unique opportunity to start them on the journey of developing compelling wine tourism experiences that reinforces the region’s position as one of the great wine-producing destination’s in the world. The program will assist you to: •…
July school holidays proved to be busy across the region and we hope you are now able to find time to consolidate and make time for marketing as the crowds ease. We are currently working on a new content plan that will reshape the type of content we produce and…
An experiential indoor market unlike any other in Western Australia will open in Busselton in Spring 2021. Ground-breaking at the Origins Market site took place today (Wednesday 1 July) and developers have commenced site works on this exciting and innovative project designed to have great appeal for both tourists and…
It’s encouraging to see Western Australians being able to return to travel in their own backyard and restrictions easing. Traffic to the ‘What’s Open’ page on margaretriver.com is still trending well, with many users finding the page through a google search, so we will continue to share messaging with consumers…
Finalists for the 2020 Western Australian Heritage Awards have been announced, with the Margaret River region highlighted across five different categories. The awards are conducted by the Heritage Council and celebrate the dedication and high-quality work being undertaken in Western Australia in areas related to heritage tourism. The Cape Leeuwin Lighthouse…
May held some positive results for the region which are exciting to share. It is encouraging to see that Western Australian’s have a strong appetite to travel in their own backyard, and continue to value the Margaret River region as a premium holiday destination. In terms of dispersal, the messaging…
It’s exciting to look ahead at marketing the region over winter and see greater opportunities than the last few months have offered. With around 52,000 people using margaretriver.com since we entered Phase 2 of the WA Covid-19 Roadmap on 18 May, our immediate focus is on producing content for margaretriver.com,…
Monitoring the travel marketing space throughout April has involved flexibility, listening to community and industry partners, and watching a record number of webinars. The key takeaway we’ve learnt is that consumers continue to feed their interest in travel, even while restrictions are in place. High trafficked travel blogs globally, show…
