Keen to know how your tourism association is working for you? Here you’ll discover what’s new from the MRBTA, with updates from our Visitor Centres and attractions, info about initiatives we’re working on, things that you can get involved in, and general snapshots for the industry.
It’s exciting to look ahead at marketing the region over winter and feel more confidence and direction than the last few months have offered. MRBTA will be putting what marketing dollars we have towards content for margaretriver.com, to continue to provide quality inspirational feature stories, listicle blogs, and imagery to…
Monitoring the travel marketing space throughout April has involved flexibility, listening to community and industry partners, and watching a record number of webinars. The key takeaway we’ve learnt is that consumers continue to feed their interest in travel, even while restrictions are in place. High trafficked travel blogs globally, show…
March threw a curveball at the MRBTA marketing plan and there’s no doubt other members are still picking themselves up and trying to pivot in a new direction. In terms of marketing the region in the current global climate – our advice to visitors is to pause now, play later….
For the first time in over ten years, the Margaret River region will host Ecotourism Australia’s annual Global Eco Asia-Pacific Tourism Conference. From December 1 – 3 2020, up to 250 delegates from across Australia and around the world will gather to take part in the world’s longest running ecotourism…
MRBTA has chosen Sydney-based agency Forward Scout to carry out the evolution of the regional brand in 2020. Forward Scout is a specialist, independent strategy and research consultancy set up in 2014 by Frank Bethel, formerly Executive Planning Director at advertising agency Host, Sydney. In 2009 Frank led Host’s strategy…
The MRBTA Marketing and Membership Teams are working towards the creation of new stories on margaretriver.com to be published through Autumn. These stories form part of the Annual Content Plan which ensure a coordinated approach to marketing the Margaret River region as a destination across the MRBTA’s many platforms and…
The MRBTA February Marketing Snapshot is available below. If you missed last month’s, you can catch up here. If you have any questions or would like to share your feedback, please email sophie.mathewson@margaretriver.com A quick snapshot of February’s marketing highlights: Melbs to Margs Landing Page We have been busy building…
Recently, Hon Rita Saffioti MLA, Western Australian Minister for Planning, tabled the Western Australian Government response to the Inquiry into Short-Stay Accommodation in Western Australia. The Report will be made available on the Committee’s website as a ‘Related document’. The response addresses the recommendations made by the Economics and Industry…
