Welcome to the Industry News and Updates page! This is where you can find all the latest posts on what’s new from the MRBTA, regional branding updates, what’s new about your fellow members, news from the tourism industry and events that are happening in the region. Looking for something specific? Mouse over the ‘Industry News and Updates’ menu and visit the news category of your choice. Happy reading!
MRBTA has chosen Sydney-based agency Forward Scout to carry out the evolution of the regional brand in 2020. Forward Scout is a specialist, independent strategy and research consultancy set up in 2014 by Frank Bethel, formerly Executive Planning Director at advertising agency Host, Sydney. In 2009 Frank led Host’s strategy…
The MRBTA Marketing and Membership Teams are working towards the creation of new stories on margaretriver.com to be published through Autumn. These stories form part of the Annual Content Plan which ensure a coordinated approach to marketing the Margaret River region as a destination across the MRBTA’s many platforms and…
The MRBTA February Marketing Snapshot is available below. If you missed last month’s, you can catch up here. If you have any questions or would like to share your feedback, please email sophie.mathewson@margaretriver.com A quick snapshot of February’s marketing highlights: Melbs to Margs Landing Page We have been busy building…
Recently, Hon Rita Saffioti MLA, Western Australian Minister for Planning, tabled the Western Australian Government response to the Inquiry into Short-Stay Accommodation in Western Australia. The Report will be made available on the Committee’s website as a ‘Related document’. The response addresses the recommendations made by the Economics and Industry…
The marketing team will continue to provide members with monthly marketing highlights and digital insights to keep you informed with planning your marketing activity throughout 2020. There has been a slight shuffle in the marketing team early this year, with Amanda Peterkin taking maternity leave. Sophie Mathewson will step into…
Exciting developments are underway regarding how the story of this region is told to the world via its destination marketing brand. Margaret River region brand evolution MRBTA has made the decision to evolve the ‘Your Margaret River Region’ regional brand in 2020. This will build on the work being done…
Tourism Australia recently launched the ‘Holiday Here This Year‘ campaign to support communities directly and indirectly affected by the recent bushfire crisis and have recommended 3 ways that tourism operators can get involved: Commit to the Holiday Here This Year message Download the custom toolkit. It’s got everything you need…
