Industry News & Updates

Welcome to the Industry News and Updates page! This is where you can find all the latest posts on what’s new from the MRBTA, regional branding updates, what’s new about your fellow members, news from the tourism industry and events that are happening in the region. Looking for something specific?  Mouse over the ‘Industry News and Updates’ menu and visit the news category of your choice. Happy reading!

Contribute: Quarterly Visitation & Spend Survey (October – December 2020)

By | Get Involved, Industry News & Updates, Research & Statistics, Uncategorised
Our team is currently working to gather further details on gaps in visitation so that we can plan our marketing and advocacy activity accordingly. We are asking all members to contribute to our simple quarterly survey to help identify trends in visitor numbers and spend.  The survey is completely anonymous...
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December Destination Marketing Snapshot

By | Marketing & Membership team blog, What's new from the MRBTA?

As we make our way through peak tourism season the region is bustling with visitors. Many member businesses are operating without the full complement of staff they need, which makes the outstanding customer service on display across the region all the more exceptional. While accommodation and hospitality venues are reporting strong holiday numbers, not all segments of…

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Jetstar Route Marketing Update

By | Airport, Industry News & Updates

Since Jetstar announced the Melbourne-Busselton direct air service the overwhelming theme of our conversations with members has been around how the route marketing is working; what’s being done to market the route, and how businesses can leverage the opportunity. Earlier this year we put together this explainer article to help…

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