Welcome to the Industry News and Updates page! This is where you can find all the latest posts on what’s new from the MRBTA, regional branding updates, what’s new about your fellow members, news from the tourism industry and events that are happening in the region. Looking for something specific? Mouse over the ‘Industry News and Updates’ menu and visit the news category of your choice. Happy reading!
It’s encouraging to see Western Australians being able to return to travel in their own backyard and restrictions easing. Traffic to the ‘What’s Open’ page on margaretriver.com is still trending well, with many users finding the page through a google search, so we will continue to share messaging with consumers…
Finalists for the 2020 Western Australian Heritage Awards have been announced, with the Margaret River region highlighted across five different categories. The awards are conducted by the Heritage Council and celebrate the dedication and high-quality work being undertaken in Western Australia in areas related to heritage tourism. The Cape Leeuwin Lighthouse…
May held some positive results for the region which are exciting to share. It is encouraging to see that Western Australian’s have a strong appetite to travel in their own backyard, and continue to value the Margaret River region as a premium holiday destination. In terms of dispersal, the messaging…
It’s exciting to look ahead at marketing the region over winter and see greater opportunities than the last few months have offered. With around 52,000 people using margaretriver.com since we entered Phase 2 of the WA Covid-19 Roadmap on 18 May, our immediate focus is on producing content for margaretriver.com,…
Monitoring the travel marketing space throughout April has involved flexibility, listening to community and industry partners, and watching a record number of webinars. The key takeaway we’ve learnt is that consumers continue to feed their interest in travel, even while restrictions are in place. High trafficked travel blogs globally, show…
March threw a curveball at the MRBTA marketing plan and there’s no doubt other members are still picking themselves up and trying to pivot in a new direction. In terms of marketing the region in the current global climate – our advice to visitors is to pause now, play later….
For the first time in over ten years, the Margaret River region will host Ecotourism Australia’s annual Global Eco Asia-Pacific Tourism Conference. From December 1 – 3 2020, up to 250 delegates from across Australia and around the world will gather to take part in the world’s longest running ecotourism…
MRBTA has chosen Sydney-based agency Forward Scout to carry out the evolution of the regional brand in 2020. Forward Scout is a specialist, independent strategy and research consultancy set up in 2014 by Frank Bethel, formerly Executive Planning Director at advertising agency Host, Sydney. In 2009 Frank led Host’s strategy…
