Marketing Opportunities

margaretriver.com

Margaretriver.com is the Number 1 Travel Authority for The Margaret River Region. Our trusted itineraries and stories have drawn visitors to try new enriching experiences that have been shared across social media.

Our connection to the destination is truly unique – we are able to monitor google analytics to the website and discover popular search words and which audiences are trending. The digital asset allows MRBTA to support its members by sharing their products and stories, and distribute that content across a number of channels such as through consumer e-newsletters (database over 40k), social media channels (combined audience over 100k), and through the region’s three Visitor’s Centres.

Our website provides:

  • A responsive and engaged audience of travel enthusiasts
  • Practical & inspirational high-quality content

Digital Audience Snapshot:

  • Margaretriver.com reaches 826K users per year and 3M+ page views
  • Gender: 60% Female | 40% Male
  • Unique Sessions: 1.2M+
  • Device: Mobile – 65% Desktop – 31% Tablet – 4%
  • Age: 25-34

Content Plan

The approach to content in the 2020/2021 plan, has remained fluid – allowing MRBTA to respond to the changing travel landscape and consumer and member demands.

Each month, the MRBTA Marketing Team sends out a monthly Marketing Update e-newsletter, which provides members with opportunities to be included in new or repurposed scheduled content.

View The Spring/Summer Content Plan (working document)

Our Marketing Products

Native Content on Margaretriver.com

Native content is visual or written content that looks like editorial. It fits naturally within the existing tone or style of a given platform – hence the name, ‘native’. Native Content tends to be more trustworthy than traditional advertising and enables businesses to tell a story and grow brand awareness with consumers.

There are three ways members can access Native Content:

  • Native Content Blog Inclusion – inclusion of your business in a listicle-style article on MR.Com (free of charge for Primary Members)
  • Campaign Partnership – tailored partnership including content, distribution and paid-spend campaigning
  • Seasonal Itinerary Inclusion – inclusion of your businesses in a Seasonal Itinerary on MR.Com

Advertising

Advertising remains highly relevant in an online context. If your business has a particular call to action or promotion to share, such as accommodation specials, new products or unique experiences, an advertisement on MR.Com is the way to go.

There is two ways to access web advertising within the Seasonal Content Plan:

  • Display Web Ad on MR.Com
  • Top 3 Seasonal Listing

This is detailed below.

If you would like to purchase multiple products, please get in touch with the Membership team via Email or phone (08) 9780 5959 to discuss the best solution for your business.

Still have questions? Get in touch with your Membership Team today.