TAKING THE MARGARET RIVER REGION TO SINGAPORE
First Class in a Glass is revolutionary promotional campaign to be launched into the Singapore market on 25 October 2016, and will run through to a major prize draw to be held in Singapore on 15 February 2017.
First Class in a Glass will provide the opportunity for wineries, distributors and retail outlets to showcase Margaret River wines to Singapore consumers like never before, increasing brand awareness, exposure and reach, motivating consumers to sample and learn what makes Margaret River so special, and driving Singaporeans to try and buy Margaret River.
First Class in a Glass has also been designed to attract more Singaporean visitors to the Margaret River region, on the back of the allure of the premium quality food and wine the Margaret River Region offers.
So What’s In It For You?
– Increased wine sales
– Brand exposure in the Singapore market
– Opportunity to promote your wines and cellar door experience to Singapore consumers
– Potential to increase distribution coverage in-market
– Potential in-market advertising and media coverage
– Increased customer database
For importers, restaurants, bars and bottleshops:
– Increased wine sales
– Customers driven to premises promoting the campaign
– Social media exposure through consumers and trade
– Access to giveaway prizes
– Opportunity to host tastings, special wine dinners, masterclasses
– Opportunity to win participation on a trade visit to Margaret River (sommeliers, F&B staff, retail staff etc)
So How Will It Work?
The campaign will be coordinated with Singaporean wine importers and distributors and linked into the Singapore market via:
• Approximately 100 restaurants and wine stores
• 5-star hotel restaurants and bars
• Member Clubs and Loyalty Programs within Singapore and South East Asia
Advertising (on and off site) and special events held around Singapore (such as wine tastings and battles, hosted dinners, masterclasses etc) will encourage consumers to purchase a glass or bottle of specific Margaret River wines to have the chance to win a range of prizes, culminating in a major prize of a gourmet experience for two to Margaret River, including flights, accommodation, car hire, plus wine and gourmet dining inclusions.
To win prizes, customers simply upload a photo of themselves with their glass or bottle of Margaret River wine and upload it to Instagram, Pinterest or Facebook with the special campaign hashtag (details will be released just prior to the consumer launch), the name of the wine and where they are enjoying it.
Visitors to Margaret River region will also have the opportunity to be involved in the promotion and win prizes by posting photos of themselves at the cellar door of participating wineries.
Promotional material will be produced to support the campaign and drive people to the campaign landing page at www.margaretriver.com/firstclassinaglass (this page will be re-launched for consumers prior to the launch on 25 October 2016). The landing page will also feature participating wineries and retail outlets, plus travel packages and visitor information for participating producers.
We also encourage wineries to join the social media campaign by uploading amazing images of their cellar doors and their staff, to attract people to their winery and encourage Singaporeans to try their wine.
The promotion will be launched in Singapore at a special cocktail event for importers and distributors, retail outlets, media, the travel industry and VIP’s, to be held at the amazing Smoke & Mirrors in the National Gallery Singapore. Wineries are invited to attend and a limited number of tables will be available for wine pouring for guests.
Following the launch, wineries attending will be encouraged to host individual events around Singapore on 26 October, such as wine tastings, lunches, dinners possibly in conjunction with importers.
Throughout the period of the promotion, from 25Oct’16 to 15Feb’17, wineries are also encouraged to plan sales visits to Singapore and host special events at participating venues. Spot prizes will be given away at random throughout the period of the promotion.
If desired, MRBTA/SWDC will assist to arrange collaborative events at participating venues which wineries may participate in.