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Self-drive Tourist Marketing – how to tap into an unstructured powerhouse (Free)
August 30, 2018 @ 8:00 am - 5:00 pm
Topics will cover:
· Working with others – who’s who in the tourism zoo?
· Packaging – why it helps and things to consider
· Rules of thumb – what to spend on basic tourism marketing, how to make your marketing dollar go further
· The value of the self-drive market to regional industry
· Market development – how to extend your appeal to new markets
· Seasonality and shoulder seasons
· Case Study: Flinders Ranges Station Stays – An example of diversification, packaging and co-promotion