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PR Writing Course

March 21 @ 8:30 am - 12:30 pm

How to get the media’s attention

What do Australia’s top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for tourism PRs, marketers and operators that includes feedback from 30 of Australia’s leading travel editors (including Traveller, Escape, The Australian, GQ & Vogue).

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

“This course was incredible. I gained so much insight and invaluable tips.” Alice M, Director, Elysee Collective


When: Wed March 21, 2018 – 8:30am to 12:30pm

Where: Aloft Perth, 27 Rowe Avenue, The Springs, Rivervale, Perth (map)

Cost: $399

How many: Limited to 12 participants

“By far the best course I have ever been to. I got more ‘take-aways’ than I did from a 3-day PR conference.” Tabitha G, LBPR

Need training for several staff?

Consider an in-house session tailored to your specific requirements.

How to sign up

Visit www.robmcfarland.org or email rob@robmcfarland.org

Are you an aspiring travel writer?

Check out Rob’s travel writing courses

“Anyone who has anything to do with formulating releases or story pitches should do this course.” Denny D, Hamilton Island


March 21
8:30 am - 12:30 pm
Event Category:


Rob McFarland
+61 (0)415 798 930