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MRCCI Digital Marketing Workshops

June 20 @ 9:30 am - 12:30 pm

|Recurring Event (See all)

One event on June 20, 2019 at 9:30 am

One event on June 4, 2019 at 9:30 am

One event on July 25, 2019 at 9:30 am

The MRCCI is excited to be collaborating with Tischh Marketing on a series of digital marketing workshops for MRCCI Members.

SOCIAL MEDIA 101: 20 JUNE

In this workshop we focus on building a strong business presence on social media. Discussing all the platforms available, what to post, how many times to post, tagging others, user-generated content, hashtags, insta-story vs posts, etc.

This seminar is ideal for anyone struggling to understand the benefits of social media and how to apply the features of social media to your business.

SOCIAL MEDIA ADVANCED: 4 JULY

You already know Social, now it’s time to get Strategic.

Building on your understanding on using social media for business, we’ll help you achieve your organisational objectives to deliver tangible, measurable outcomes.

Learn how to select the optimum mix of Social Media channels to engage your particular target audience; understand how to grow your fan base – and continue to captivate them – with consistently engaging and useful content. Work smarter: save time by using content-scheduling applications, and conserve your energy for creating beguiling, compelling long form copy. Discover how to monitor engagement across multiple platforms at once, and then demonstrate your success using a range of measurement and reportage tools.

We like to keep the format fairly relaxed, but it’s a tightly focussed learning environment. Class sizes are small – 15 participants, max – so that there’s always time for questions or clarification.

Who it’s FOR…

You’re already using Social Media for business but your ready to get strategic / You need to demonstrate the value of business-level Social Media to others in your organisation / You’re doing millions of things across multiple platforms, and haven’t even got time to attend this course.

Who it’s NOT FOR…

You don’t know your hashtag from your handle (consider signing up for Social Media 101 – June 20th). Then come join us 🙂

The overarching aim of this course is to instill business disciplines and accountabilities throughout your social media activity. Major themes (across all platforms) are

  • Definition of objectives
  • Making your social media approaches targeted and strategic
  • Exploring paid social media options
  • Measurement and reportage (including campaign tracking and ROI analysis)
  • Content management

CREATING CONTENT

Your using social media for your business but your content is running dry, not getting the engagement required & your competitors presence is kicking butt!

In this hands on workshop we teach you how to create amazing unique content personal to your brand using your smartphone camera and some special tips and tricks 🙂

WHAT WILL BE COVERED

  • Photography fundamentals
  • Tricks & tips to optimise your smartphone photography
  • Styling your shots to make your images pop
  • How to apply the fundamentals to take a great shot
  • Introduction to phone editing

WHAT WE WILL TOUCH ON

  • Creating a successful online marketing strategy
  • Using influencers to increase brand awareness
  • When & how to post (platforms)
  • Tailoring a social advertising campaign
  • EDM’s (Electronic Direct Mail)

 

If you have any queries about the workshops, please email rebecca@mrcci.com.au.

Venue

South Regional TAFE
272 Bussell Hwy
Margaret River, Western Australia 6285 Australia
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