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Facebook for Business: Insights into Marketing for Tourism

August 20 @ 9:00 am - 12:00 pm

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.

Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Topics include:

  • Facebook for Business: the basics;
  • Pages vs Groups;
  • Insights and analytics;
  • Content strategies;
  • Facebook offers and competitions;
  • Integrating third party apps;
  • An introduction to Facebook advertising and remarketing; and
  • Understanding Insights.

ABOUT THE TRAINER – MEG COFFEY

Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.

She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.

Venue

Stay Margaret River
78 Wallcliffe Rd
Margaret River, WA 6285 Australia
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