Facebook for Business: Insights into Marketing for Tourism
August 20 @ 9:00 am - 12:00 pm
More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.
This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.
Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.
- Facebook for Business: the basics;
- Pages vs Groups;
- Insights and analytics;
- Content strategies;
- Facebook offers and competitions;
- Integrating third party apps;
- An introduction to Facebook advertising and remarketing; and
- Understanding Insights.
ABOUT THE TRAINER – MEG COFFEY
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.
She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.