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Facebook for Business: Insights into Marketing for Tourism Workshop (Margaret River)
October 16 @ 1:00 pm - 4:00 pm
More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.
This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.
Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.
- Facebook for Business: the basics;
- Pages vs Groups;
- Insights and analytics;
- Content strategies;
- Facebook offers and competitions;
- Integrating third party apps;
- An introduction to Facebook advertising and remarketing; and
- Understanding Insights.