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Digital Marketing: Major Platforms and Trends Workshop (Margaret River)
October 17 @ 1:00 pm - 4:00 pm
New technology has changed the way consumers move, stay and play, and is doing so at a cracking pace. This intermediate workshop seeks to simplify this process and looks at the world outside of Facebook, exploring emerging platforms, management tools, trends and game-changers.
Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the various social media platforms, and where tourism providers should focus their attention going forward.
This workshop covers:
- Emerging trends in digital marketing;
- Hashtags – what are they and how they are best used;
- The rise of video and live streaming;
- Snapchat vs. Instagram – which is better for your business;
- Twitter, Pinterest and other fringe platforms;
- Platform management tools; and
- Tools and tricks for those on a budget.