YMRR Winter Content Plan

The Your Margaret River Region Winter Content Plan is now available! The Your Margaret River Region brand is creative, adventurous, laid-back and sociable. We value authenticity, connection, a pristine environment and diversity in every sense. These characteristics are reflected across our digital channels: they define the tone and personality of…
Singapore Wine Tourism Marketing EventsUncategorisedWhat's new from the MRBTA?

Partnership with Expedia to promote the Margaret River region in Singapore

The International Wine Tourism Steering Group (MRBTA, MRWA, SWDC & ASW) is excited to announce the Margaret River region's first ever marketing campaign partnership with Expedia. The match-funded $100,000 campaign, runs from March 13th to May 7th targeting travel from Singapore during the winter months from June 1st to August…
Amanda Carmichael
March 6, 2019

New Visitor Servicing Model For Augusta

Yesterday, the MRBTA launched a new approach to marketing and visitor servicing for Augusta at a community and business update held at the Augusta Hotel. The new visitor servicing strategy will see the current Augusta Visitor Centre close on Wednesday, 20 February and operation funds reallocated into meaningful marketing opportunities…
Amanda Carmichael
February 15, 2019
Industry News & UpdatesUncategorised

Visitation Summary

The latest National Visitor Results and International Visitor Results for the year ending September 2018 have been released by Tourism Research Australia. To view the full report please click here. MRBTA also receives visitor estimates for the Margaret River region (from Busselton to Augusta) every three months, via Tourism Research…
Jemma Haldane
January 23, 2019

Please Take Our Training & Development Survey

 Let us know what training the MRBTA can offer to best benefit you and your business!   Part of the membership engagement strategy for 2018/19 is to develop a training and development calendar so our members can receive the best support we can provide.   These training sessions can span…
Emma Pegrum
November 14, 2018