Busselton Margaret River Airport

The announcement in October 2019 of a direct air service from Melbourne to Busselton marked the first time in 20 years that Jetstar had launched a new Australian domestic route.

After the route was postponed amidst upheaval in the travel industry due to the Covid-19 pandemic crisis, sustained commitment from Jetstar, the State Government and the City of Busselton has meant that the route will be re-launched in June 2021.

Melbourne – Busselton Route Facts

  • The first three years of the flights were predicted to bring in 60,000 passengers and inject $40 million into the local economy.
  • Flights will operate three times per week on Mondays, Wednesdays and Saturdays, landing at Busselton Margaret River Airport at 9.10am and departing for the return flight to Melbourne at 9.45am.
  • In order to assist regional business to prepare in welcoming the airline passengers, MRBTA and Australia’s South West (ASW) is undertaking a training and capacity building programme, with updates posted to this webpage on the latest airport and airline news and tools for operators.

For more detailed information about the Busselton-Margaret River Airport, please visit: http://www.busseltonmargaretriverairport.com.au/.

MRBTA Member Toolkit

Work with MRBTA, ASW (Australia’s South West), the City of Busselton and Tourism WA to prepare your business to satisfy the needs and expectations of visitors flying into Busselton from Melbourne.

Our capacity-building programme has so far seen workshops attended by around 300 representatives of MRBTA and ASW member businesses.

A one-to-one mentoring programme is currently underway, and businesses can express an interest by completing this Business Health Checklist.

The resources in this toolkit are free of charge to download for MRBTA members, and will guide your business in becoming ‘domestic ready’. By this, we mean that your business will:

  • Develop your experience offering in order to meet the expectations of the discerning domestic traveller.
  • Develop the way that you market your business online and through travel trade, in order to be found in the places where domestic travellers are looking when they plan their holidays.
  • Develop your sales channels in order for domestic travellers to book or purchase your product in a seamless way.

 

Please contact the MRBTA Membership Team to download the toolkit

Latest News

AirportIndustry News & Updates

Jetstar Route Marketing Update

Since Jetstar announced the Melbourne-Busselton direct air service the overwhelming theme of our conversations with members has been around how the route marketing is working; what’s being done to market the route, and how businesses can leverage the opportunity. Earlier this year we put together this explainer article to help…
Jenny Lee
December 14, 2020
AirportCOVID-19

Jetstar Flights Postponed

Jetstar has announced that they will delay the inaugural flights from Melbourne to Busselton which were due to commence March 25. It is not sustainable for Jetstar to launch a new flight route at this time. Jetstar will review the scheduled start date in May 2020 and we will keep you up…
Jenny Lee
March 19, 2020
Airport

Airport Opportunity: Product Tastings and Testings

As part of the activity underway to offer passengers a warm welcome to the region at the airport, the City of Busselton and MRBTA are exploring opportunities for producers to offer product samples in the arrivals hall. How would this Work? Participating businesses would be stationed in the arrivals hall…
Jenny Lee
February 11, 2020