Jenny Lee, Author at MRBTA

New campaign to showcase region’s bookable experiences

Many thanks to all of our members who have been sharing feedback on their business performance via the MRBTA Membership team and through consultations with Pip Close. We have been sharing your feedback with State tourism industry stakeholders, and this has helped to build a picture of what's happening across…

Jenny LeeSeptember 7, 2020

Regional News What's new in the industry?

Major new West Australian attraction build underway

An experiential indoor market unlike any other in Western Australia will open in Busselton in Spring 2021. Ground-breaking at the Origins Market site took place today (Wednesday 1 July) and developers have commenced site works on this exciting and innovative project designed to have great appeal for both tourists and…

Jenny LeeJuly 6, 2020

COVID-19

Media release: Mayor Makes Plea to Accommodation Providers to Cancel Bookings

City of Busselton Media Release The Mayor of Busselton Grant Henley has made a direct plea to accommodation providers in the South West to cancel all bookings for at least the next four weeks Despite pleas from Local Governments on behalf of regional communities, a direction to close accommodation businesses…

Jenny LeeMarch 29, 2020

Uncategorised

Essential Service and Crisis Accommodation

A number of our accommodation members have advised they are able to provide essential service and crisis accommodation within the current government guidelines. MRBTA is fielding a small number of enquiries from those working in essential services seeking accommodation, and those already here, who are seeking safe harbour while the…

Jenny LeeMarch 26, 2020

Airport COVID-19

Jetstar Flights Postponed

Jetstar has announced that they will delay the inaugural flights from Melbourne to Busselton which were due to commence March 25. It is not sustainable for Jetstar to launch a new flight route at this time. Jetstar will review the scheduled start date in May 2020 and we will keep you up…

Jenny LeeMarch 19, 2020

COVID-19

COVID-19: Prepare your Business Communications Plan

If there are changes to your business operations, it will be important for the reputation of your business to maintain strong communications with your customers and stakeholders. MRBTA member Janine Pittaway has share the following tips & thought starters to help businesses through the process of communicating issues and crisis…

Jenny LeeMarch 15, 2020

Regional Branding Updates

MRBTA Selects Agency Forward Scout to Evolve the Regional Brand

MRBTA has chosen Sydney-based agency Forward Scout to carry out the evolution of the regional brand in 2020. Forward Scout is a specialist, independent strategy and research consultancy set up in 2014 by Frank Bethel, formerly Executive Planning Director at advertising agency Host, Sydney. In 2009 Frank led Host’s strategy…

Jenny LeeMarch 4, 2020

Airport

Airport Opportunity: Product Tastings and Testings

As part of the activity underway to offer passengers a warm welcome to the region at the airport, the City of Busselton and MRBTA are exploring opportunities for producers to offer product samples in the arrivals hall. How would this Work? Participating businesses would be stationed in the arrivals hall…

Jenny LeeFebruary 11, 2020

Regional Branding Updates

Destination Brand Update

Exciting developments are underway regarding how the story of this region is told to the world via its destination marketing brand. Margaret River region brand evolution MRBTA has made the decision to evolve the 'Your Margaret River Region' regional brand in 2020. This will build on the work being done…

Jenny LeeFebruary 6, 2020

Industry News & Updates

Coronavirus Update

Information last updated: 3 March 2020 Coronavirus COVID-19 is spreading relatively quickly in a number of countries and can cause serious illness, especially in older people with pre-existing medical conditions. The infection has not yet been of significant scale in Australia and certainly not in this South West corner of…

Jenny LeeJanuary 30, 2020