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Amanda Carmichael

Get InvolvedWhat's new from the MRBTA?

Rediscover Campaign Results

The 'Rediscover' campaign ran from March to August and received fantastic traction with our intrastate audience. The campaign aimed to inspire visitors to ‘rediscover’ the region by showcasing the unique personalities of each of the main regional towns (Busselton, Yallingup/Dunsborough, Margaret River and Augusta) while building on the connection that…
Amanda Carmichael
September 20, 2019
Singapore Wine Tourism Marketing EventsUncategorisedWhat's new from the MRBTA?

Margaret River Wine Region ‘Unearthed’ Through New Podcast Series

Wine Unearthed is a brand new podcast series launching this week, which explores the lauded Margaret River region. It gets beneath the region’s skin and helps listeners understand why Lonely Planet named this special part of Western Australia as its top destination in the Asia Pacific for 2019. The free-to-listen…
Amanda Carmichael
August 12, 2019
Industry News & Updates

Tourism WA 2018/19 Marketing Snapshot

Tourism WA recently shared a snapshot of the marketing activity delivered specifically to promote the Margaret River region in 2018-19 by Tourism Western Australia. The below document highlights Media/PR, famils, event support and campaign activity in each of their core markets. The grand total of activity is over $5 million.…
Amanda Carmichael
July 26, 2019
Singapore Wine Tourism Marketing Events

Margaret River On Tour Promotional Cheat Sheet

Margaret River On Tour 2019 is a little over a month away and the hype is building. Below is everything that you’ll need to spread the word to your customers, email database and social media channels. Media Release Website: Facebook Page: Facebook Event: Instagram: @margaretriverontour Hashtag #margaretriverontour…
Amanda Carmichael
July 18, 2019