Amanda Carmichael, Author at MRBTA

‘Rediscover’ Campaign

MRBTA is proud to release five new promotional videos as part of the 'Rediscover' campaign. Targeted at an intrastate audience who are familiar with the region but tend to stick to their favourite places time after time or who haven't visited in a while, instead, seeking out new experiences further…

Amanda CarmichaelMarch 6, 2019

Singapore Wine Tourism Marketing Events Uncategorised What's new from the MRBTA?

Partnership with Expedia to promote the Margaret River region in Singapore

The International Wine Tourism Steering Group (MRBTA, MRWA, SWDC & ASW) is excited to announce the Margaret River region's first ever marketing campaign partnership with Expedia. The match-funded $100,000 campaign, runs from March 13th to May 7th targeting travel from Singapore during the winter months from June 1st to August…

Amanda CarmichaelMarch 6, 2019

Get Involved Marketing & Membership team blog

Summer Bucket List Campaign Results

MRBTA recently partnered with Private Properties in our first Seasonal Content Plan campaign - The Ultimate Summer Bucket List. The campaign provided enormous value to consumers - not only with a hugely generous and valuable prize, but with 50 bucket-list worthy tips from a local on how to enjoy a stay in…

Amanda CarmichaelFebruary 20, 2019

Get Involved Industry News & Updates Uncategorised

Cabin Fever Festival Dates Announced!

Cabin Fever 2019 dates have now been announced to consumers and media. Over the next six weeks, they'll be teasing out information about events, with a full program and ticket launch scheduled for April 4. They're scheduling a social media blitz for the ticket launch day too, so mark the…

Amanda CarmichaelFebruary 18, 2019

Uncategorised

New Visitor Servicing Model For Augusta

Yesterday, the MRBTA launched a new approach to marketing and visitor servicing for Augusta at a community and business update held at the Augusta Hotel. The new visitor servicing strategy will see the current Augusta Visitor Centre close on Wednesday, 20 February and operation funds reallocated into meaningful marketing opportunities…

Amanda CarmichaelFebruary 15, 2019

Get Involved Industry News & Updates Singapore Wine Tourism Marketing Events

Margaret River On Tour 2019

Following on from the Margaret River On Tour event in Singapore last year the wheels are in motion to deliver another successful event in 2019. We have surveyed distributors and a number of stakeholders for feedback on when to hold the event this year with the proposed date set for 22 August…

Amanda CarmichaelFebruary 5, 2019

What's new from the MRBTA?

Preserving the History of Our Lighthouses

Last month the Hon. Alannah McTiernan MLC, Minister for Regional Development; Agriculture and Food; Ports officially opened the upgraded Cape Naturaliste Lighthouse precinct. Major restoration works have now commenced on the lighthouse tower itself. Visitors can experience history in the making, with this only the second time work of this…

Amanda CarmichaelFebruary 5, 2019

What's new from the MRBTA?

Margaret River Visitor Centre Update

The construction of stage two of the Margaret River Visitor Centre upgrade is now complete. New external signage will be installed in the coming weeks, and interpretive fitout of the internal space will advance over the next year. The space is now home to the Margaret River Wine Association office…

Amanda CarmichaelFebruary 5, 2019

Industry News & Updates

Augusta Marketing and Visitor Servicing Update

The Augusta Marketing Reference Group invites Your Margaret River Region members to attend an Augusta marketing update on Thursday, 14 February 2019. Please join us for the launch of the new Augusta map, promotional video and Visitor Information Hubs. When: 5.30pm, Thursday 14 February Where: Augusta Hotel Drinks and canapes…

Amanda CarmichaelFebruary 5, 2019

Regional News

Margaret River Perimeter Road Update

Mainroads Western Australia has issued the following update regarding the Margaret River Perimeter Road works. Completion of the final stages of works has been impacted by adverse weather conditions over the past month. This has impacted on the construction of the gravel pavement resulting in a delay to sealing and asphalting…

Amanda CarmichaelDecember 10, 2018