All Posts By

Amanda Carmichael

What's new from the MRBTA?

‘Rediscover’ Campaign

MRBTA is proud to release five new promotional videos as part of the 'Rediscover' campaign. Targeted at an intrastate audience who are familiar with the region but tend to stick to their favourite places time after time or who haven't visited in a while, instead, seeking out new experiences further…
Amanda Carmichael
March 6, 2019
Singapore Wine Tourism Marketing EventsUncategorisedWhat's new from the MRBTA?

Partnership with Expedia to promote the Margaret River region in Singapore

The International Wine Tourism Steering Group (MRBTA, MRWA, SWDC & ASW) is excited to announce the Margaret River region's first ever marketing campaign partnership with Expedia. The match-funded $100,000 campaign, runs from March 13th to May 7th targeting travel from Singapore during the winter months from June 1st to August…
Amanda Carmichael
March 6, 2019
Uncategorised

New Visitor Servicing Model For Augusta

Yesterday, the MRBTA launched a new approach to marketing and visitor servicing for Augusta at a community and business update held at the Augusta Hotel. The new visitor servicing strategy will see the current Augusta Visitor Centre close on Wednesday, 20 February and operation funds reallocated into meaningful marketing opportunities…
Amanda Carmichael
February 15, 2019
What's new from the MRBTA?

Preserving the History of Our Lighthouses

Last month the Hon. Alannah McTiernan MLC, Minister for Regional Development; Agriculture and Food; Ports officially opened the upgraded Cape Naturaliste Lighthouse precinct. Major restoration works have now commenced on the lighthouse tower itself. Visitors can experience history in the making, with this only the second time work of this…
Amanda Carmichael
February 5, 2019