Amanda Carmichael, Author at MRBTA

Marketing & Membership team blog What's new from the MRBTA?

January Destination Marketing Snapshot

Congratulations to all of our members on the cool headedness with which you handled last week’s snap lockdown. Our temporary return to Covid-related restrictions has provided a sharp reminder that, despite our relative freedom in Western Australia, life has by no means returned to normal. Please read on for some…

Amanda CarmichaelJanuary 29, 2021

Airport Industry News & Updates

Melbourne-Busselton Jetstar Route Delayed to 26 June 2021

Jetstar have announced today that due to the closure of Western Australia’s border with Victoria, they have delayed the start of their new Busselton – Melbourne service until 26 June 2021. Jetstar have confirmed that they remain committed to the route and look forward to its launch as border controls are adjusted,…

Amanda CarmichaelJanuary 6, 2021

Marketing & Membership team blog What's new from the MRBTA?

November Destination Marketing Snapshot

We're sharing our monthly marketing highlights and digital insights to help keep you informed and to consider when planning your marketing activity. If you missed our October Snapshot you can check it out here. If you have any questions or would like to share your feedback you can do so…

Amanda CarmichaelNovember 29, 2019

International Wine Tourism News for Winery Members Promotional Opportunity

Qantas Travel Insider Native Content Opportunity for Wineries

MRBTA, ASW and Margaret River Wine Association have secured an invite-only native content opportunity on Qantas Travel Insider as part of the Wines of Western Australia International Wine Tourism Grant. This is a buy-in opportunity open to wineries in Australia's South West and will form part of a larger campaign…

Amanda CarmichaelNovember 26, 2019

Airport Public Relations

Live Weather Cross from Busselton on Weekend Sunrise

The iconic Busselton Jetty featured in living rooms across the nation last Sunday morning through live weather crosses on Weekend Sunrise. Reaching over 260,000 viewers nationally, the broadcast opportunity was coordinated and funded by our east coast public relations partnership with Australia's South West in cooperation with the Busselton Jetty.…

Amanda CarmichaelNovember 12, 2019

Industry News & Updates What's new about MRBTA members?

Phenomenal Achievement for Margaret River Region Businesses at the WA Tourism Awards

Western Australia’s leading tourism operators were recognised for their innovation and commitment to excellence at the industry’s premier awards ceremony, the 2019 Perth Airport WA Tourism Awards Gala Dinner, at Crown Perth over the weekend. In its 47th year, the awards attracted a record number of entries from across the…

Amanda CarmichaelNovember 11, 2019

Marketing & Membership team blog

October Destination Marketing Snapshot

We've received feedback from some members that they'd like to know more about how we're marketing the destination. In general, our activity falls into the following categories: Public relations Social media Content marketing via margaretriver.com Campaigns Electronic Direct Mail (EDM's) Event partnerships We thought we'd start sharing some of our…

Amanda CarmichaelNovember 6, 2019

Industry News & Updates

The Beach, Bush and Beyond Report: Understanding Regional Dispersal of Australian Tourists

At the 2019 Australian Regional Tourism Convention in Devonport Tasmania, the Hon Senator Jonathon Duniam announced the release of The Beach, Bush and Beyond: Understanding Regional Dispersal of Australian Tourists. This report brings together helpful insights into the work that needs to be done in order to disperse visitors outside…

Amanda CarmichaelNovember 1, 2019

Your Margaret River Region Events

2019 AGM Results Announced

A message from the Chairman On behalf of the Margaret River Busselton Tourism Association Board of Directors and Executive team, I would like to thank all who attended last night’s Annual General Meeting held at Aravina Estate. I am pleased to announce that the resolution outlined in the Explanatory Memorandum was accepted by…

Amanda CarmichaelOctober 31, 2019

Industry News & Updates

Short-Stay Accommodation Report Released by Parliament of Western Australia

Following the Parliamentary Inquiry into the regulation of Short-Stay Accommodation, the Parliament of Western Australia today released their report titled ‘Levelling the Playing Field – Managing the impact of the rapid increase of Short-Term Rentals in Western Australia’. "The Margaret River Busselton Tourism Association welcomes the fair and balanced approach…

Amanda CarmichaelSeptember 26, 2019