The Margaret River Busselton Tourism Association (MRBTA) is a self-funded, not-for-profit, incorporated association with over 50 years’ experience in supporting the Margaret River Region to thrive through tourism.
MRBTA exists to attract, service and provide quality and memorable experiences to visitors. In doing so the Association grows the economic, social and environmental outcomes of tourism for the Margaret River Region, and helps provide future employment and prosperity.
MRBTA has a unique structure which allows it to perform the functions of both Australia’s largest Local Tourism Organisation (LTO), and of the largest tourism operator in the Margaret River Region. As the region’s tourism association, MRBTA acts on behalf of over 700 members whilst providing marketing, visitor servicing and product development to support the success of tourism businesses. Together the Association’s consumer-facing channels create over 2 million touchpoints with visitors each year.
As a tourism operator, MRBTA manages 7 tourist attractions – Lake Cave, Mammoth Cave, Jewel Cave, Ngilgi Cave, Cape Leeuwin Lighthouse, Cape Naturaliste Lighthouse and Forest Adventures South West – and provides ground handling services at the Busselton Margaret River Airport. Funds generated are used to conserve the natural and heritage assets in the Association’s care and underpin the work of the tourism association.
MRBTA is governed by a Board of Directors and an independent Chair. MRBTA has a unique and highly effective leadership team charged with delivering the organisation’s strategic outcomes. Its Joint CEO model sees the responsibilities of the CEO role shared by three people who also perform Group Manager roles in their areas of expertise. That is Sharna Kearney leading on Marketing, Steve Harrison on Operations and Cinde Fisher on Corporate Services. Together, Sharna, Steve and Cinde manage 137 staff across the City of Busselton and Shire of Augusta Margaret River, all of whom share a passion for the region and the assets in the Association’s care, and pride themselves on delivering exceptional customer service.