The Margaret River Busselton Tourism Association (MRBTA) was established on 1 July 2015, and is the product of two previously competing entities, the Augusta Margaret River Tourism Association (AMRTA) and Geographe Bay Tourism Association (GBTA).

With over 50 years’ experience in destination marketing, visitor servicing and natural and historical asset management, we have been consistently recognised at a national and state level for our contributions to the tourism industry.

A not for profit incorporated association with more than 780 members, governed by a Board of nine Directors. The MRBTA operates six tourist attractions – Lake Cave, Mammoth Cave, Jewel Cave, Ngilgi Cave, Cape Leeuwin Lighthouse, Cape Naturaliste Lighthouse – and manages ground handling at Busselton-Margaret River Regional Airport.

With the funds generated, the MRBTA operates visitor centres in Busselton, Dunsborough, Margaret River and Augusta, and markets destination Your Margaret River Region intrastate, interstate and internationally, and services over 1.2 million visitors annually.