The Margaret River Busselton Tourism Association (MRBTA) is a not-for-profit organisation, with more than 700 members and 150 staff across the City of Busselton and Shire of Augusta Margaret River.

The MRBTA operates seven tourist attractions – Lake Cave, Mammoth Cave, Jewel Cave, Ngilgi Cave, Cape Leeuwin Lighthouse, Cape Naturaliste Lighthouse and Forest Adventures South West – and manages ground handling at the Busselton Margaret River Airport.

The funds generated from its commercial operations allows MRBTA to:

  • Market the region to intrastate, interstate and international visitors
  • Undertake visitor servicing through its website, app and visitor centres
  • Provide high quality attractions
  • Invest in the conservation of its natural and heritage assets, and help sustain the cultural and environmental values of the region
  • Provide employment, support tourism and contribute to the economy of the region

The Margaret River Busselton Tourism Association (MRBTA) was established on 1 July 2015, and is the product of two previously competing entities, the Augusta Margaret River Tourism Association (AMRTA) and Geographe Bay Tourism Association (GBTA).