Winter Instameet: Winter experiences shared on Instagram

The Marketing team coordinated a winter instameet from July 20th – 23rd. A group of seven Instagram photographers, videographers, and journalists were invited to experience the region over three days and encouraged to share their wintery experiences through Instagram stories. The group took part in a host of experiences including Cabin Fever and Open Studio’s pre-event teasers, a long table lunch at Ellensbrook on Mokidup, horse riding and caving.

The Instameet Stories shared via the MRBTA Instagram channel during the event reached over 35k people and had a total 37k impressions. Best of all, @margaretriver was mentioned in stories and posts from each of the seven guests. MRBTA are collecting images that were taken during the event and will make these available for media use in our image asset library.

Thank you to the businesses who supported the famil and hosted the visiting photographers. Cape Lodge, The National Trust, Chef Tony Howell, The Undalup Association, Kaarna Sauna, Si Vintners Winery, Normal Van Food, Wildgoose Glamping, Moonrise Farmhouse, Margaret River Printmaking, Howard Park, Cape Grace Wines, Jester’s Flats, and the Spice Mistress.