November Destination Marketing Snapshot

We’re sharing our monthly marketing highlights and digital insights to help keep you informed and to consider when planning your marketing activity. If you missed our October Snapshot you can check it out here. If you have any questions or would like to share your feedback you can do so via email to communications@margaretriver.com

Public Relations

Weekend Sunrise

The iconic Busselton Jetty featured in living rooms across the nation last Sunday morning through live weather crosses on Weekend Sunrise. Reaching over 260,000 viewers nationally, the broadcast opportunity was coordinated and funded by our east coast public relations partnership with Australia’s South West in cooperation with the Busselton Jetty. The goal of this cross was to have an immediate impact with conversion to support current flight deals with Jetstar from Melbourne to Busselton-Margaret River Airport.

The full episode is available here.

Tasting Australia

This month we had Hayden Quinn in the region filming for his new series Tasting Australia.

The series will air nationally in February on Channel 10 and international across Qantas Inflight, Netflix and a number of other international channels across the US, UK, Asia and Europe.

The program will be promoted across Qantas digital channels reaching up to 2 million travelers. Hayden’s recipes will also feature on Taste.com.au, Australia’s largest food site reaching 6.5 million visitors each month.

The crew visited the southern end of the Capes for an Abalone expedition with Ocean Grown Abalone, hit the tracks with Gene Hardy on the Cape to Cape and ended up at Vasse Felix for a wine tasting and cooking session among the vines.

This broadcast opportunity was secured in partnership with Australia’s South West, Margaret River Wine Association and Wines of Western Australia funded by Wine Australia as an activity of the International Wine Tourism Grant.

Behind the scenes of Tasting Australia with Ocean Grown Abalone in Augusta

BTS at Vasse Felix

Gene Hardy and Hayden Quinn

Gourmet Escape

Our East Coast PR representative, Sarah Turnbull of St. Creative PR, was busy this month hosting media for Gourmet Escape. More than 50 international and national media representatives were hosted at the event from USA, India, Thailand, Vietnam, Singapore, UK, interstate and more.

Social Media

Your Margaret River Region’s social channels received 1,317 new followers over the month of November.

Wildlife photos were hugely popular this month with the photo of the adorable pygmy possum shared 368 times on Facebook.

Website

74K users up 6.5% compared to the same time last year.

Top countries

Australia

Singapore

US

Top cities

Perth

Melbourne

Sydney

4 new blogs

A Little Slice of Italy at Arlewood Estate

Your Ultimate Guide to Margaret River Region Wedding Venues

How to Keep Busy Teenagers Busy In Your Margaret River Region

Spotlight on Eight Willows Retreat

A few ideas to help you share these stories with your audience:

  • Share via social media
  • Add a link on your booking confirmations
  • Include in your EDM’s

EDM’s – Sent to over 25,000 recipients

Consumer Newsletter

What’s On Blaster

Media Newsletter

YMRR Magazine

The summer edition of Your Margaret River Region Magazine is on the shelves. You can also read it online here.

Event Partnerships

This month we provided event partnership support to:

  • Gourmet Escape

What’s Coming Up?

  • MRBTA, ASW and Margaret River Wine Association have secured an invite-only native content opportunity on Qantas Travel Insider as part of the Wines of Western Australia International Wine Tourism Grant. More info here. This will form part of a larger campaign with Qantas launching in February
  • The Margaret River region’s first Instameet will take place on 3 December. Keep an eye out for the hashtag #margiesmemories
  • The marketing team are busily working behind the scenes on a new look website which will launch early March