Margaret River On Tour in Singapore – Update

Thank you to everyone who joined Margaret River On Tour in Singapore, whether it was in person or in spirit. We had 35 businesses descend on the island city for a week long series of events which included one showcase, seven satellite and five fringe events. The event series wouldn’t have been possible without the enthusiasm of everyone who took part so a big congratulations to the Margaret River On Tour team.

The showcase event, Margaret River: Seasons on the Hill was attended by 320 consumers and 150 VIP, Trade and Media. You can watch the highlight video here.

This is the first time the region has seen this degree of collaboration in its marketing efforts, which is of increasing importance as the region strives to attract international visitation, particularly from Singapore. The event series was supported by the Australian Government’s $50 million Export and Regional Wine Support Package after a collaborative application was made by the MRBTA, SWDC, ASW and MRWA. The program will also see the development of content marketing assets, a famils program and digital campaign to help grow visitation from Singapore and SE Asia to the region.

Below is the first wrap up of media coverage, digital campaign figures & attendee feedback.

Media

The week-long series of events generated over $100,000 worth of media coverage in Singapore during September and October and we are expecting additional editorial pieces to follow.

Digital campaign

 Social media

552 Event Responses

5515 Clicks

79,200 Reach

204,370 Impressions

457 Competition entries

Microsite

5,979 unique users

10,434 pageviews 

 

Make sure you are following Margaret River On Tour on Facebook

Attendee Feedback

We surveyed showcase event attendees and the feedback was overwhelmingly positive.

Average rating: 4.5 stars

97% of attendees said they were more likely to visit the Margaret River region after attending the event.

90% said they would join Margaret River On Tour again next year.

I was pleasantly surprised by the range of wines exhibited – included my personal favourites and new discoveries! The exhibitors were really engaging, the event staff fabulous. The visitors were a blend of locals and expats, demonstrating the excellent pull of Margaret River wines! My husband and I thoroughly enjoyed the event – and we seldom expressed the same for other wine events. The atmosphere and the vibes that evening were amazing! “

“Great atmosphere, friendliness, information, generosity, really great night for us and for friends we suggested it to, will definitely come again next year and also visit Margaret River again soon.”

“The Aussie hospitality was awesome! Great value for money. I’ve been to Margs and tried a number of wineries but still there are so many I haven’t discovered yet and this event gave me more opportunity to try and buy! Also, the food was incredible!”

“The people from MR – they were all so lovely and down to earth. But really, just the whole vibe, v unpretentious, v fun, v delicious!’