The State Government, through Tourism Western Australia, has launched a new $1 million marketing campaign on the East Coast to boost visitation to WA and the Margaret River region.
The campaign showcases Margaret River as more than just a wine region, it also boasts pristine beaches, forest walks and luxury accommodation all in the one spot. It promotes the region as having ‘WAy’ more to offer than other wine regions around the country.
The brand marketing campaign started last weekend (July 28-29) and will run until August 30, 2018, targeting visitors from Sydney and Melbourne.
Flight and accommodation holiday deals will be featured via co-operative marketing partnerships with Qantas Holidays and Jetstar. One of these extraordinary deals from Qantas Holidays includes three nights’ accommodation in a five-star resort from only $289, per person, twin share.
The campaign will run across TV, cinema, digital and social media channels.
To view some of the campaign material, visit https://youtu.be/qDzf6SygT10
Comments attributed to Tourism Minister Paul Papalia:
“The State Government is committed to increasing visitation to the State and investing in marketing campaigns focusing on regional destinations, such as Margaret River, is a key part of our Two-Year Action Plan for tourism.
“It is no secret Australia is home to many fantastic wine regions, however, a holiday to the Margaret River region enables visitors to also experience extraordinary beaches, tall-timber forests, majestic caves, incredible food and drink, and interactions with wildlife including whales and manta rays.
“The campaign is just one of many other marketing initiatives Tourism WA is working on to attract more interstate visitors to Perth and regional WA.”