Singapore ‘Make it Yours’ Digital Campaign Update

The paid spend for our Singapore ‘Make it Yours’ Campaign drew to a close on 31 June. You can see a snapshot of the results below. The campaign built awareness and consideration to travel to the Margaret River region through a targeted microsite, social media promotion and media advertising. There was significant engagement with the campaign however booking enquiries were not as high as hoped. We have gained solid leads that we will continue to nurture in upcoming Singapore marketing activity.