Winter Promotion: Winter Play Pass Offers

By May 30, 2018 June 12th, 2018 Promotional Opportunity

The winter months may be approaching, but there is so much in store for visitors and we are looking for new and creative ways to promote it. As the beach weather winds down, we look to the major events happening in June, July and August as well as the excitement of whale season to form the basis of our consumer marketing strategy, highlighting to visitors the amazing experiences that can be curated around these events through your businesses.

You are invited to make sure that your customers know about the following unmissable season highlights; share the web links with guests arriving during this time, make contact to request copies of event programmes and re-share the associated social media and blog content with your own networks.

Winter Play Pass

We will be re-launching the Winter Play Pass, which is suited to tours, attractions, restaurants, wineries, breweries and retail outlets and works on the simple basis of an e-voucher which can be downloaded from and redeemed at participating venues. The 2018 Winter Play pass will be heavily promoted to our consumer database and given prominence in our visitor centres and Your Margaret River Region magazine winter edition.

As part of this, the July Consumer News will run a Winter Play Pass feature story, showcasing the Top 5 Winter Deals available to consumers. Submit your Winter Play Pass offer for the change to get your business directly in front of our consumer database.

You can view last year’s Winter Play Pass deals here.

To submit your offer, send a 50 word description, image and instructions on how to claim to [email protected]. A member of the MRBTA Marketing team will be in touch as soon as possible thereafter.

Accommodation Deals

We all know that at this time of year, visitors, particularly from the intrastate market, will be on the look out for special offers and promotions to entice them to the Margaret River region for a break. While the Margaret River region remains a premium destination, strategic accommodation deals at this time of year can help your business to stand out from the crowd.

MRBTA will be giving special prominence to the accommodation deals page at, so we encourage you to login to Bookeasy and upload your specials as soon as possible. If you need some help with Bookeasy, take a look at our tips and hints here.

Winter Highlights

  • Whale Watching

    An estimated 35,000 whales migrate from the Antarctic to our warmer waters during the region’s 6 month whale watching season. The first half of the season takes place at Augusta, where visitors have the rare opportunity to see southern right and humpback whales interact. Learn more >

  • Margaret River Readers & Writers Festival, 1 – 3 June

    The three-day storytelling spectacular has been hitting the headlines after securing Michael Palin as part of the line-up. Learn more >

  • Jazz by the Bay, 1 – 4 June

    With more than 40 performances crammed into just 4 days, this gives visitors a chance to explore new venues and immerse themselves in international and interstate acts, returning favourites, and some of the state’s best jazz talent. Learn more >

  • Truffle Kerfuffle, 22 – 24 June

    Taking place just a 90-minute drive from Margaret River in Manjimup, the region is a great launching pad for visitors wishing to get involved in the incredible Truffle Kerfuffle. This weekend-long event celebrates one of the world’s most luxurious ingredients (the black truffle) with the annual truffle hunt and offers visitors a variety of incredible dining experiences. Learn more >

  • South West Mud Fest, 7 July

    Obstacle and mud racing has hit the South West region of WA! This jam-packed day full of mud, burgers and beers provides a fun contrast for visitors who know the region best for wine. Learn more >

  • Cabin Fever, 13-22 July

    Cabin Fever is back after the success of last year, enticing locals and visitors alike out of the house to enjoy as much quality wine, seam-splitting comfort food, fireside brews and general good times as they can handle. Learn more >

  • CinefestOZ Film Festival, 22 – 26 August

    Celebrating more than 10 years, CinefestOZ Film Festival returns to showcase an extraordinary line-up of new and exciting films over five days. Learn more >