Singapore campaign – Expressions of Interest

We are seeking expressions of interest to take part in a short-term tactical marketing campaign focused on the Singaporean market and driving visitation during winter.

Outline

 Micro-site with curated content focused on Singaporean traveller interests; wildlife & wilderness experiences, coastal experiences and food and wine experiences

  • Content will be highly visual and feature Singaporean visitors where possible
  • Webpage will include:
    • Dedicated blogs e.g ‘Why Margaret River is the ultimate getaway from Singapore’
    • Packaged itineraries – mid to high price levels
    • Curated social media feed
    • Deals section
  • Investment in paid social media, search and online advertising
    • Series of short ‘Make it Yours’ videos
  • ‘Make it Yours’ competition to win a holiday experience in the Margaret River region
  • Targeted EDM’s to Singaporean visitors who have booked with us

 Timeline

 Launch 26 March 2018 to take advantage of 30% of travellers planning and booking within three months of June peak travel period.

Campaign period to run until 30 May 2018 enticing the 50% of Singaporean travellers who plan and book within one month of travel.

 How can you get involved?

If you are looking to engage the Singaporean market and are interested in a collaborative approach please register your interest via email to [email protected]

Minimum buy-in would start at $199 for inclusion in editorial content or provide a compelling offer for the deals section of the website and the best will be selected.

Please send through your expression of interest by Friday, 9 March.