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Building Your Brand Through Digital Marketing | September 5th 2017

09:00 – 12:00 | Howard Park/MadFish Winery

  • Introduction to online reputation management
  • Earned, paid and owned media
  • Content strategies
  • Social listening
  • User review websites
  • Social media influencers
  • Working with Tourism Australia and Tourism Western Australia

Facebook For Business: Insight Into Marketing | September 5th 2017

13:00 – 16:00 | Howard Park/MadFish Winery

  • Facebook for Business: the basics
  • Insights and analytics
  • Content strategies
  • Facebook offers and competitions
  • Integrating third party apps
  • An introduction to Facebook advertising and remarketing

Advance Facebook for Business | September 6th 2017

08:30 – 12:00| Howard Park/MadFish Winery

  • Understanding content strategies
  • Facebook Local
  • Breaking down advertising campaigns
  • Facebook remarketing
  • Tools and tricks

Digital Marketing | September 6th 2017

13:00 – 17:00 | Howard Park/MadFish Winery

  • Emerging trends for 2017
  • Hashtags
  • Video and live streaming
  • Snapchat vs. Instagram
  • Twitter
  • Pinterest
  • Other fringe platforms
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