The Margaret River Busselton Tourism Association (MRBTA) and Busselton Toyota are delighted to announce they have forged a new partnership to support the growth and development of tourism in the Margaret River Region.
As part of the partnership, Busselton Toyota has provided two brand new Rav4s for the MRBTA’s membership and visitor servicing team, to enable the MRBTA’s staff to regularly visit and service over 800 tourism member businesses across the region.
The two new vehicles have each been branded with the fresh new ‘Your Margaret River Region’ livery and the thumbprint logo, which emphasises the significant imprint individuals and local businesses have on the destination’s story.
MRBTA Chief Executive Officer Pip Close affirmed that when it came to choosing a car dealership to partner with, Busselton Toyota was the obvious choice.
“Busselton Toyota is a fantastic organisation, with values that are strongly aligned with those of the MRBTA – both organisations uphold common goals of outstanding customer service, industry excellence and support of the local community,” said Ms Close.
“It’s wonderful to see a service-based business, which perhaps might not see itself as directly linked to tourism, recognising the importance of tourism in the region and actively supporting the MRBTA as its local tourism organisation,” she said.
Laurie Saltarini, Dealer Principal, said that tourism was a central part of the region’s prosperity.
“The MRBTA does a great job promoting the region to the world, and its visitor centres ensure tourists are looked after and have a great experience when they get to the region,” said Mr Saltarini.
“We’re willing to get behind the MRBTA; there are a lot of similarities between our businesses – we both strive to set new standards of customer service by anticipating our guest needs, exceeding expectations, and encouraging loyalty and referral to generate sustainable growth.
“I think the secret to our business is customer focus and I try to lead by example. We really concentrate on making our guests as comfortable and satisfied as possible,” he said.
Look for the two white RAV4s driving around the Margaret River Region, branded with the colourful Your Margaret River Region thumbprint.
About Busselton Toyota
Busselton Toyota aims to be the most highly regarded business in the greater Margaret River Region community by providing exceptional guest service and specialist service in:
- New Toyota vehicle sales
- Used vehicle sales
- Finance & insurance
- Vehicle servicing
- Genuine parts & accessories
The team work daily to ensure that their guests are having a fantastic experience, whether that’s in the purchase of a new or Used vehicle or even a regular service!
We strive to set new standards of customer service by anticipating our guest needs, exceeding expectations, and encouraging loyalty and referral to generate sustainable growth.
They’re a proud member of the MRBTA and look forward to also ensuring our tourism community gets a great deal and service with a smile.